This expansion responds to increasing demand in the commercial, recreational, and defence sectors for advanced situational awareness solutions based on artificial intelligence.
Strategically located in one of Australia’s maritime hubs, the new branch will provide faster service, technical training, and regional expertise to local customers, boatbuilders, commercial operators, and government agencies.
“Australia has always been an early adopter of marine innovation,” said CEO Marcus Warrelmann. “With its vast coastline and active maritime industry, this move allows us to better serve a growing network of dealers, shipyards, and end users in the region.”
The technology—designed to detect and classify objects in real time—is already in use by offshore racing teams, commercial fleets, coast guards, and naval organizations worldwide.
With the new office, customers in Australia and New Zealand will now benefit from closer access to the latest product lines, as well as dedicated support.
Mark Lane, a seasoned marine industry professional with over two decades of experience in sales, business development, and dealer growth, will lead the regional operations.
His deep understanding of the market and broad network make him the ideal person to guide this next phase of development.
“This is more than just expansion—it’s about embedding the technology into the future of maritime safety and performance across Australia and New Zealand,” said Mark.
“We’re excited to bring these groundbreaking systems even closer to those who need them most.”
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